The task was to set this project apart from the competing apartment complexes in the south of Moscow.
To create a visual concept playing around the Tokyo theme
To create a spectacular image video about the project.
To create impressive 3D visualisations to be used on the website, in brochures, printed materials and outdoor advertising.
Lake at the foot of Mount Fuji, bamboo groves, sakura garden, Japanese cranes dancing…
The main media product of the advertising campaign was the image video. We created dozens of scenes that take the audience to the enchanting Japanese landscapes intertwined with images of the new buildings of the Tokyo towers within Etalon-City apartment complex.
We crated 18 exclusive 3D images of the apartment complex and the territory around it. Detailed rendering was used to show the most advantageous views of this designer business-class apartment complex - by day, twilight and night.
Resolution: 5000 px
An important part of the project was to demonstrate one of the main selling points of this apartment complex - the recreational area.
We did a 3D scan to create an ultra-realistic vegetation area featuring not only the trees normally found in Moscow, but also fantastic bamboo groves, sakura garden and rare park trees planted in the recreational area of the apartment complex.
The most unusual and fascinating detail of the project are the two inhabitants of the bamboo grove. It took our animation team several weeks to create them.
It's no wonder that visitors to the Etalon-City sales office fall in love with the couple. They make a lasting impression, don’t they?