Creating an image of the developer as a progressive, fast-growing forward-looking company. to set this project apart from the competing developments in St. Petersburg.
To create an outstanding, bright advertising video about the Birch Grove apartment complex.
The future. We witness a unique holographic presentation of the new apartment complex by Polis-Group. The audience is immersed into the futuristic atmosphere, which is now associated with the apartment complex.
Hi-tech was used as the basic style for the design of all elements of the video. To achieve the desired depth of the audience’ immersion in the atmosphere, hundreds of elements of the environment and effects, starting from a hologram of the apartment complex to the interface elements and animation, were created by the studio’s artists under the supervision of their art director Timur Abdulov.
The image of the main heroine was developed together with the Russian fashion designer Olga Fomicheva.
Casting was especially important both for the director and the client, as the actress in the video becomes the face of the entire developing company. The casting process was done in several stages.
The soundtrack for the video was created together with Poison Pro, a popular electronic musician.
The amazing birch grove and a vast landscape park situated near the apartment complex was a true highlight of this project, and we wanted the audience to remember it.
